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Host IMG said it had worked closely with the
governor's office to understand the protocols needed in order to
have the shows running from Sept. 13-17.
"We evolved the event and our offerings to designers to be able
to create an event that's both safe and successful ... and that
allows consumers to tune in to watch and participate," said
global senior vice president of marketing and brand strategy at
IMG, April Guidone.
Highlights this season include Jason Wu, Rebecca Minkoff and
Christian Siriano, who will show from his Connecticut home.
Partnering with U.S. hardware store Lowes, each designer will
create sets "with home décor products they found at Lowes."
Spring Studios, the normal home of New York Fashion Week, is
also adapting.
"We are offering the rooftop at Spring (Studios) to designers
for more traditional runway shows that may have a very small and
limited, socially distant audience," said Guidone.
Designers will use the indoor venues that previously hosted
large runway shows to debut their collections in new ways, such
as by creating films or content for social media. "And then
we'll release that content on schedule as if it's live," Guidone
said.
The content, along with panels and special events, will be
broadcasted on NYFW.com. The Council of Fashion Designers of
America has also created a new digital platform, Runway360.com,
to air various runway shows.
Brooklyn-based model Anok Yai has been working in London since
March and described the few shows she has done during the
pandemic as "very strange."
"Everything obviously is very spaced out," said Yai, noting that
in the past 100 people would be in one room doing hair and
makeup, but now it is less than a dozen.
(Writing by Diane Craft, Editing by Rosalba O'Brien)
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