Thousands of wide-eyed onlookers who typically
line city streets around the traditional 2.5-mile parade route
passing Macy's Herald Square store instead were advised to cheer
the procession from their couches in front of their home
television screen.
"Under the unique challenges of these unparalleled times, we
felt it was important to continue this cherished holiday
tradition that has been the opening act to the holiday season
for generations of families," Susan Tercero, the parade's
executive producer, said in a statement.
Mayor Bill de Blasio said the city had worked closely with
Macy's to come up with a safe and creative plan to keep the
parade - a more than 90-year tradition that typically kicks off
the holiday gift buying season - on schedule in the city that
was once the U.S. epicenter of the coronavirus pandemic.
To pull off a virtual parade for 50 million viewers nationwide,
Macy's announced such drastic changes as a 75 percent reduction
in the overall number of clowns, dancers and other procession
participants. High school and college marching bands from around
the nation that won the honor of being chosen to perform instead
will be deferred until the 2021 parade, with only locally based
professional marching and musical ensembles in this year's
lineup.
"All participants will be appropriately socially distanced
during performances and will be required to wear face coverings
and additional personal protective equipment depending on their
role," Macy's said in a statement.
"Macy's signature giant character balloons will be flown without
the traditional 80-100 handlers and instead employ an innovative
specially rigged anchor vehicle framework of five specialty
vehicles," the statement said.
In the year of COVID-19, the spectacle that has been a
jaw-dropping delight for children for nearly a century will
prohibit participation by anyone under 18 years of age, Macy's
announced.
The event airs on NBC on Thursday, Nov. 26, from 9a.m.-noon in
all time zones, Macy's said.
(Reporting by Barbara Goldberg; Editing by Dan Grebler)
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