The Warner Bros. tentpole, which carries a
hefty $200 million price tag, took in a weekend total of $19.2
million worldwide in 58 markets. The U.S. posting the top number
with a 26% decline, followed by Japan with $3 million in its
second weekend and a 30% decline.
"Tenet" is the first major studio release to launch during the
pandemic, and its small-ish numbers underline the industry's
challenge of attracting customers amid a health crisis. Disney's
"Mulan"- which isn't getting a theatrical release in the U.S. --
grossed $3.4 million in 20 markets to lift it to $64 million
world wide. Its fifth weekend of "The New Mutants" took in $2.5
million worldwide, including $1.1 million in the U.S.
The estimates were released three days after Disney postponed
the release of a trio of fall blockbusters -- Marvel's "Black
Widow," Steven Spielberg's "West Side Story" and Kenneth
Branagh's "Death on the Nile" -- by several months. Those delays
were the latest in a long line of titles pushed out of the
summer and fall due to coronavirus.
Shawn Robbins, chief analyst at Box Office Pro, said it's no
surprise that the U.S. moviegoing business is subdued amid the
COVID-19 pandemic.
"This weekend is continuing what's now expected to become a
trend of quieter weekends at the domestic box office in the
early autumn weeks following numerous release delays since
'Tenet' opened," he added. "It's another good news, bad news
scenario as 'Tenet' itself and other films are displaying
stronger legs than typically seen in pre-pandemic times, but the
volume of total business in the market is lacking due to modest
consumer awareness, the absence of four-quad films, and no
promotional engine usually driven by the Los Angeles and New
York markets."
Currently, about 75% of U.S. markets are open but the key Los
Angeles and New York markets remain closed along with most of
the rest of California, North Carolina, Michigan, New Mexico,
Seattle-Tacoma and Portland. Paul Dergarabedian, senior media
analyst with Comscore, estimated that only 58% of theaters are
currently open in North America.
"The marketplace is as expected sleepy and uncertain," he added.
"However, there is at least some encouraging news in the fact
that where people have the option, film fans are heading to the
movie theater while others are seeking out the big screen
experience even in neighboring cities if their local multiplex
is unavailable."
[© 2020 Thomson Reuters. All rights
reserved.] Copyright 2020 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|