The
app, scheduled to be launched in India in December or January,
will tie in all of Tata's consumer business, including
healthcare, grocery, insurance, fashion and electronics, the
report said.
Walmart has hired Goldman Sachs as the banker for the proposed
deal that could be run as a joint venture managed by Tata and
include offerings from Walmart's Flipkart, the paper said.
"Walmart is keen to get a strong brand backing its e-commerce
business, while Tata group wants a global name and an
established player in the online space... to be able to compete
against Reliance Industries' Jio Platforms and Amazon," a source
told Mint.
Separately, Bloomberg News reported that the Tata Group, whose
listed companies have a combined market value of $160 billion,
is in discussions with potential investors about stakes in its
digital platform.
Walmart did not respond to a Reuters request for comment, while
Tata and Goldman declined to comment.
Shares of Tata Group flagship Tata Consultancy Services <TCS.NS>
climbed 2.6% on Tuesday, while Tata Steel <TISC.NS> gained
nearly 1% in a flat overall market <.NSEI>.
If the deal goes through, it could mark Walmart's biggest
investment in the country, topping the $16 billion the
U.S.-based retailer paid for a 66% stake in ecommerce company
Flipkart.
Walmart, Amazon <AMZN.O> and Reliance Industries <RELI.NS>,
controlled by Asia's richest man Mukesh Ambani, have all made
bold bets on India's booming e-commerce market, which Goldman
Sachs has estimated to be worth $99 billion by 2024.
They have targeted a growing population of tech-savvy shoppers,
luring them with discounts, free returns and easy exchanges.
"Tata already has a good reputation for its products and
Walmart's advanced technology and experience in the space will
help with better distribution," said Rajiv Frank, marketing and
brand consultant at New Delhi-based Brandtrotter.
"There are still a lot of people in small-town India who don't
fully trust Amazon. Tata's name will help (Walmart) with the
trust factor."
(Reporting by Vibhuti Sharma, Chandini Monnappa and Nivedita
Bhattacharjee in Bengaluru; Editing by Shounak Dasgupta and
Muralikumar Anantharaman)
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