Thomas supports bonus pool but paying no attention to it
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[April 29, 2021]
(Reuters) - Justin Thomas voiced
his support on Wednesday for the PGA Tour's new bonus structure that
will reward the game's biggest stars but the world number two will
not lose any sleep over where he sits in the payout rankings.
Thomas was speaking a week after news surfaced that the PGA Tour
this year implemented a plan to compensate the 10 players judged to
drive the most fan and sponsor engagement, regardless of their
results on the course, through a pool of $40 million.
"I'm not going to pay any attention to it," Thomas said at
Innisbrook Resort in Palm Harbor, Florida, where he is competing in
this week's Valspar Championship.
"Obviously, it would be great to be the most popular, but I'm not
out here for a popularity contest.
"I'm out here to win golf tournaments and win as many as I possibly
can. If I play good golf, I'll do just fine on that program, and
that's the main priority."
The program will determine a player's score through their popularity
in Google Search, Nielsen Brand Exposure rating, appeal, engagement
on social and digital channels, and the frequency he generates
coverage across media platforms.
"I'm not going to do anything differently. I'm already pretty active
on social media," said Thomas.
"I'm already pretty active in trying to help out other media outlets
or other organisations, charities. I'm just trying to play good
golf, and the rest will take care of itself."
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Justin Thomas of the U.S. hits his tee
shot on the 4th hole during the final round REUTERS/Brian Snyder
The idea behind the program -- which will award $8 million to the
golfer deemed most valuable -- is to reward players who drive
engagement with sponsors and fans.
In theory, that means Tiger Woods, currently sidelined with
career-threatening leg injuries suffered in a car crash and Phil
Mickelson, who is splitting time between the PGA and Champions
tours, could benefit.
"Guys like Tiger and Phil that have pushed the game, got the game of
golf where they are, they deserve to be where they're going to be on
that list," Thomas said. "Anybody that thinks otherwise, I just
highly disagree with it."
(Reporting by Frank Pingue in Toronto, editing by Ed Osmond)
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