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Hailing a "fur-free future," ELLE senior vice
president and international director Valeria Bessolo LLopiz told
Reuters: "It's a really great opportunity to increase awareness
for animal welfare, bolster the demand for sustainable and
innovative alternatives and foster a more humane fashion
industry."
Each of the magazine's 45 global editions has signed a charter
to ban editorial content promoting animal fur on its printed
pages and its online and social mediate sites, Bessolo LLopiz
said at The Business of Fashion’s VOICES 2021 conference.
ELLE owner Lagardère Group collaborated with the Humane Society
of the United States, Humane Society International and
Creatives4Change in penning the charter.
In the last few years, a number of fashion houses and retailers
have said they were ditching animal fur or skin amid pressure
from animal rights groups and changing tastes from younger,
ethically and environmentally savvy customers.
In September, luxury group Kering, announced all its brands
would stop using animal furs in collections, four years after
its star label Gucci made the move.
"Fur appears to be outdated and not fashionable anymore, and
especially for the Gen Z, who is the golden target of fashion
and luxury industry," Bessolo LLopiz said.
"Gen Z wants fashion to be responsible, ethical and innovative,
and that's what's happening."
Founded in 1945, ELLE magazine is published around the world
today. Thirteen editions have already implemented the charter,
while a further 20 will do so as of January 1. The remaining
editions will follow from January 1, 2023.
(Reporting by Marie-Louise Gumuchian; Editing by Angus MacSwan)
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