|
The stock was last up about 2.5%, partly
recovering from a route of over 5% on Friday that was blamed on
a scene in the just-released series premiere. In the scene, the
fictional Mr. Big suffers a fatal heart attack after taking a
Peloton bike class.
The death of Big, played by actor Chris Noth, leaves a major
character, actress Sarah Jessica Parker's Carrie Bradshaw, a
widow.
On Sunday, Peloton posted on YouTube a tongue-in-cheek
commercial responding to the scene, featuring Noth and Jess
King, a real-life Peloton instructor who plays one in the HBO
Max television comedy-drama, "And Just Like That."
Sitting intimately on a sofa in front of a fireplace, Noth says
to King, "I feel great. Shall we take another ride? Life's too
short not to."
The ad ends with a voiceover by actor Ryan Reynolds listing the
health benefits of regular cycling.
Peloton's stock has lost over half of its value since Nov. 4,
when it warned that demand for its exercise bikes and treadmills
was slowing faster than expected as people return to
pre-pandemic habits.
Like Peloton, "Sex and the City" and "And Just Like That" are
based in New York.
(Reporting by Noel Randewich; editing by Jonathan Oatis)
[© 2021 Thomson Reuters. All rights
reserved.] Copyright 2021 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content
|
|
