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 Noth plays the romantic partner
Mr. Big, or Big, in the HBO television series
and its new sequel "And Just Like That."
Exercise bike company Peloton on Thursday
removed a social media ad it had released
earlier this week featuring Noth's character.
It said in a statement it was previously unaware
of the accusations against Noth and said that
"every single sexual assault accusation must be
taken seriously."
Noth issued his statement in response to the
Hollywood Reporter story in which two women,
using pseudonyms, described sexual incidents
with him in Los Angeles and New York in 2004 and
2015.
“The accusations against me made by individuals
I met years, even decades, ago are categorically
false. These stories could’ve been from 30 years
ago or 30 days ago — no always means no — that
is a line I did not cross. The encounters were
consensual," Noth said in the statement.
"It’s difficult not to question the timing of
these stories coming out. I don’t know for
certain why they are surfacing now, but I do
know this: I did not assault these women," he
added.
Both women told the Hollywood Reporter that
Noth's return to the "Sex and the City"
franchise had triggered memories of their
experiences with him years ago.
Reuters could not reach the two women for
comment.
[to top of second column]
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 One, using the name Zoe, said
she was 22 when she met Noth while working for a
company in 2004 where celebrities had business.
She said he invited her to the pool at his
apartment building and later kissed her and had
sex with her against her will.
The other woman, using the name Lily, was a
server at a New York nightclub where Noth asked
her on a date in 2015. She said she later went
with him to his apartment where they had sex but
she left feeling "totally violated."
Neither encounter was reported to police at the
time.
Noth, 67, is best known for playing the on and
off romantic interest of Sarah Jessica Parker's
writer character Carrie Bradshaw in the "Sex and
the City" TV series and movie.
In "Just Like That," which premiered on HBO Max
last week, the first episode finds Mr. Big
happily married to Bradshaw but dying of a heart
attack while exercising on a Peloton bike.
Scores of men in entertainment, politics and
business have been accused of sexual misconduct
in recent years following the rise of the #MeToo
movement in 2017.
(Reporting by Jill Serjeant; Editing by Howard
Goller)
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