|
Big Hit Entertainment said it was teaming with
Universal Music Group to find, develop and train the new K-Pop
boy band.
Lenzo Yoon, Big Hit's global chief executive, said the new
project would "apply Big Hit's success formula established over
the past 16 years to the U.S., the center of the global music
market."
The new K-Pop group will record on a new Los Angeles-based
record label within the Universal Music Group.
BTS, the seven-member band which made its debut in South Korea
in 2013, went on to conquer the highly competitive U.S. music
market with top-selling singles and videos featuring a sunny,
positive vibe. Last year BTS, which has a vast and fervent fan
base, was named entertainer of the year by Time magazine.
Universal Music Group Chief Executive Sir Lucian Grainge said in
a statement that the joint venture "will further accelerate
K-Pop as a global cultural phenomenon."
The K-Pop industry, which involves rigorous training in dance,
singing and language skills, also has produced bands like girl
group Blackpink that have expanded beyond Asia to gain
international success.
The two companies did not say which U.S. media outlet would
broadcast the audition program.
The collaboration has echoes of "American Idol," the popular TV
reality show that holds nationwide auditions for a new pop star
and whose winner gets a recording contract. The show, now in its
18th season, has produced bona fide stars like Carrie Underwood
and Kelly Clarkson.
(Reporting by Jill Serjeant; Editing by Marguerita Choy)
[© 2021 Thomson Reuters. All rights
reserved.] Copyright 2021 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content
|
|
