Star, which joins Pixar, Marvel and other tiles
on the Disney+ app's home screen, will feature entertainment
with more mature ratings, including TV series "Grey's Anatomy"
and "The X-Files" as well as movies including "Pretty Woman",
"Die Hard 2" and "Moulin Rouge".
Streaming service providers have been bolstering their offerings
and expanding into more markets as people stuck at home during
the COVID-19 pandemic turn to online content to keep themselves
and their families entertained.
Disney+ Star will be rolled out later in 2021 in new markets
such as Eastern Europe, Hong Kong, Japan and South Korea, the
company said in a statement.
In Latin America, the brand will launch as a separate streaming
service, Star+.
Disney+ said it has also added new parental controls and the
option to add a PIN to lock profiles with access to mature
content, with both features set to be available globally.
Earlier in February, Warner Media said its video streaming
service HBO Max, home to titles like "Wonder Woman 1984" and
"Love Life", will launch in 39 regions across Latin America and
the Caribbean in late June.
Netflix Inc, which added more customers in a single year than
ever before in 2020, also plans to release over 70 movies this
year to its U.S. customers.
(Reporting by Juby Babu in Bengaluru; Editing by Devika Syamnath)
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