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A year after Italy registered its first
positive case of the coronavirus in the north, leading to the
first lockdown in Europe, designers have had to find new ways to
entice fashionistas with their creations.
Known for its zig-zag "Fiammato", or flamed, pattern and
colourful designs, Missoni was the first fashion house to stream
a video of its latest womenswear, blending clothes for
autumn/winter with those for spring/summer.
Filmed earlier in February at Milan's Assago Forum, a venue that
has been shut for months, models re-enacted social gatherings
from bowling games to catch-ups with friends.
They wore sparkling knits, loose trouser suits, long ribbed
dresses and casual wear in an array of colours.
Some donned hats, scarves and jackets, while others modelled
swimwear in the video, which was filmed as if in one continuous
shot.
There were crop tops, shorts and glittering party wear as well
in what the Italian fashion house described as "a celebration of
the return to a normal social life".
"With this project, I wanted to sum up one year of work in the
length of a song, creating a content that is emotional but also
accessible from different digital devices," creative director
Angela Missoni said in a statement.
"I mixed and matched pieces from different seasons to highlight
the concept of wardrobe, since Missoni delivers items that are
conceived to last, accompanying every woman in her life and
becoming part of her memories."
It was during last February's Milan Fashion Week that the town
of Codogno, about an hour's drive from Milan, was closed off as
the virus took hold in the Lombardy region, which became the
worst-hit in Italy.
Then, veteran Giorgio Armani held his show behind closed doors
in an empty theatre.
This season's Milan Fashion Week runs until March 1, with brands
such as Armani, Prada, Valentino and Dolce & Gabbana sharing
their collections videos on a digital platform.
(Reporting by Marie-Louise Gumuchian; Editing by Alex
Richardson)
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