Stewart is banking on a nearly
one-year partnership with Canada's Canopy Growth
Corp, the world's top pot producer by market
value, and now wants to reach pet owners and tap
into a meteoric rise in demand for pot-based
products.
Last year, stay at home orders to stem the
spread of COVID-19 limited people's
entertainment options and fueled stress and
anxiety. Cannabis-infused edibles, like gummies
and chocolates, and beverages were among the
most highly-sought cannabis products.
CBD, a non-psychoactive compound derived mainly
from hemp, is being researched for various
medical applications and is widely advertised to
have relaxing properties.
Stewart wants to bring those benefits to dogs
with CBD oil drops and soft-baked chews, which
she claims can help with mental and physical
well-being, reduce stress and maintain joint
health and movement.
"My dogs are not only my companions, but they
are part of my family, and I prioritize their
emotional and physical well-being as I do my
own," Stewart said in a statement.
[to top of second column]
|
"Just as CBD can support human
wellness, it's been shown to improve the quality
of life for pets as well," she added.
Stewart's line will include soft chews marketed
under three different categories - wellness,
calm and mobility - ranging between $19.99 and
$22.99 depending on the formula and size of the
dog.
The products will be available starting Tuesday
on Canopy's e-commerce websites and on Franchise
Group Inc's The Vitamin Shoppe website next
month.
The market for pet CBD products is expected to
reach sales of about $400 million in 2027 from
just $37.4 million last year, according to a
report released by Grand View Research Inc in
August.
(Reporting by Shariq Khan in Bengaluru; Editing
by Bernard Orr)
[© 2021 Thomson Reuters. All rights
reserved.] Copyright 2021 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content |