More
than 12,000 participants from across the country convened online for
the Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL)
2021 National Leadership Conference (NLC). The event connected
collegiate-level students through competitive events, leadership
sessions, and networking.
Sheyann Mathias Williams of Pontiac, IL competed in the Community
Service bracket and brought home a fifth place title. For
competition, Sheyann created a documentary titled Breaking the
Barriers of the Pandemic: The Hidden Wisdom of Experience, which
followed Heartland students as they interviewed residents at
Windmill Manor in Batavia, IL to gain insight on their professions,
experience, and advice to the next generation on entering the
workforce.
Roxanne Reed of Bloomington, IL competed in Client Services and
finished in 4th place. During competition, Roxanne was given a case
study and delivered a role-play depicting how a customer service
representative would best resolve the outlined scenario.
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The Leadership Conference featured 60 events at the
collegiate level, which were adapted to accommodate the online
setting but still optimize competitors’ experience. And, FBLA-PBL
forged partnerships with industry leaders to underwrite competitive
events and scholarships for students achieving national ranking.
At PBL conferences, students compete and attend workshops as well as
listen to keynote addresses. Through this event and competition,
students apply and showcase the knowledge and skills they’ve
developed in the classroom.
Students interested in Heartland’s Phi Beta Lambda organization can
discover more about the program and its opportunities at
www.heartland.edu/pbl
[Steve Fast
Director, Public Information
Heartland Community College] |