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Netflix said the deal with Rhimes and her
Shondaland Media company would give the streaming platform the
opportunity to "exclusively produce, stream and distribute
feature films as well as potential gaming and virtual reality
content."
"The pact currently includes a branding and merchandise deal for
Shondaland Media content, which will now add live events and
experiences," the company said in a statement.
"Bridgerton," a modern twist on Jane Austen-style historical
romance, was a huge hit for Netflix and three more seasons have
already been ordered.
Rhimes, who also created the hit ABC television shows "Grey's
Anatomy" and "Scandal," was one of the first big TV producers to
be lured to Netflix when she signed a multi-year deal to produce
content for the streaming platform in 2017.
The expanded deal with Netflix will also include financial
support for a diversity initiative launched by Shondaland aimed
at increasing the numbers of women and people of color in the
entertainment industry.
Rhimes said in a statement she was excited to expand her
relationship with Netflix and praised the company for
"supporting my creative vision and showing a continued
dedication to the innovation that has made Netflix such a
powerhouse."
(Reporting by Jill Serjeant; Editing by Aurora Ellis)
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