Illinois police group says Facebook blocking ad for Officer of the Year

[July 30, 2021]  By Greg Bishop

(The Center Square) – The Illinois Association of Chiefs of Police said the social media giant Facebook is blocking the group from buying an advertisement to honor the Officer of the Year.

Association Executive Director Ed Wojcicki said East Peoria Police Officer Jeffery Bieber was chosen as the Officer of the Year.

“On February 2, 2021, Officer Bieber was responding to a domestic disturbance in East Peoria when he heard that the suspect had left the scene in a truck,” the group said in announcing Bieber as Officer of the Year.

While the suspect was initially compliant and docile, the group said, he then pulled out a knife and attacked Bieber.

“Bieber attempted to back away, and he deployed his Taser, but those efforts were unsuccessful,” the group said. Officer Bieber was stabbed in the head and neck “multiple times, damaging nerves and hitting an artery, causing the officer to bleed profusely.”

“Officer Bieber was able to get to his firearm and discharge it successfully, ending the confrontation,” killing the suspect, the group said.

“[Bieber] really did everything right,” Wojcicki told WMAY. “He fended off someone who was attacking him and he had to save his own life in the process. This officer was stabbed multiple times in the head and in the neck by a person in East Peoria.”

The group decided to make a social media post honoring the patrolman, but Wojcicki said Facebook rejected the ad buy “saying that it was political and it might affect the outcome of an election.”

“And we said ‘that’s crazy, that’s just absolutely crazy,’” Wojcicki said.

A representative from Facebook acknowledged the complaint.

“We require advertisers to complete our ad authorizations process and create 'Paid for by' disclaimers to run social, issue and political ads," a spokesperson said in an emailed statement. "We have reached out directly to the Illinois Association of Chiefs of Police to explain how to run this type of ad.”

The association has bought advertisements before on Facebook.

“We do that on a regular basis,” Wojcicki said. “We use it, we like it. There are times we’ve boosted other posts and we’ve had no trouble with it and to be honest with you though we have had some other ones rejected. You know all about the police reform bill that was passed … sometimes we comment on that and those ads get rejected. We don’t fight those because we do understand that those are political and we just think ‘oh well, we tried.’”

But Wojcicki said the most recen

t ad rejection to honor the Officer of the Year is baffling. He said the group appealed the decision to Facebook twice, but was further denied the ad buy.

“And they don't ever really tell you exactly why, they just send you their language that says ‘it may be political and it may affect the outcome of an election, and it may be a social issue,’” Wojcicki said. “And we just think that’s outrageous because all we really want to do is help people understand that a brave police officer needs to be honored.”

Wojcicki is asking people to sign a petition at Change.org to urge Facebook to allow the ad to be approved.

Following the attack in February, “Officer Bieber was taken to a local hospital with very serious injuries and spent several months recovering before finally returning to work,” the group said.