The
European Commission and Britain's Competition and Markets
Authority separately said they would investigate whether
Facebook misuses its vast trove of data, gathered from the near
7 million companies that advertise on Facebook's Marketplace.
The opening of European Competition Commissioner Margrethe
Vestager's first antitrust probe into the world's largest social
network marks her latest fight with one of the U.S. tech giants.
The EU probe confirmed what a person familiar with the situation
told Reuters on May 26.
Vestager has slapped more than 8 billion euros ($9.7 billion) in
fines on Alphabet unit Google and is also investigating Amazon
and Apple.
Launched in 2016, Facebook's marketplace is used by 800 million
Facebook users in 70 countries to buy and sell items and has
been under EU scrutiny since 2019.
"We will look in detail at whether this data gives Facebook an
undue competitive advantage in particular on the online
classified ads sector, where people buy and sell goods every
day, and where Facebook also competes with companies from which
it collects data," she said.
"In today's digital economy, data should not be used in ways
that distort competition," Vestager said.
The EU executive will also investigate whether the way Facebook
Marketplace is embedded in the social network constitutes a form
of tying which gives it an advantage in reaching customers and
forecloses rival online classified ads services.
Britain's CMA also announced its own investigation into the same
issue.
"We intend to thoroughly investigate Facebook's use of data to
assess whether its business practices are giving it an unfair
advantage in the online dating and classified ad sectors," CMA
Chief Executive Andrea Coscelli said in a statement.
"Any such advantage can make it harder for competing firms to
succeed, including new and smaller businesses, and may reduce
customer choice," he said.
Facebook said it would cooperate fully with both the EU and UK
investigations "to demonstrate that they are without merit".
"Marketplace and dating offer people more choices, both products
operate in highly competitive environment with many large
incumbents," the company said in a statement.
Facebook on Thursday bowed to French pressure, offering to
provide its partners with clear and objective conditions of
access to advertising inventories and ad campaign data following
a complaint three years ago.
The German cartel office issued an order in February 2019 to
curb Facebook’s collection of data from users, triggering a
prolonged court battle that continues.
($1 = 0.8255 euros)
(Reporting by Foo Yun CheeAdditional reporting by Kate Holton in
LondonEditing by David Holmes)
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