Rap superstar Snoop Dogg takes executive role at Def Jam

[June 08, 2021]  PARIS (Reuters) - Rap superstar Snoop Dogg is joining the legendary hip hop label Def Jam Recordings as executive creative and strategic consultant, the U.S. company said on Monday.

Def Jam, owned by Universal Music, has been home to some of hip-hop’s most pioneering artists, from Public Enemy to LL Cool J and the Beastie Boys. Its current roster includes Justin Bieber, Rihanna and Kanye West.

Calvin Cordozar Broadus Jr, professionally known as Snoop Dogg, will be based in Los Angeles and report to Universal Music Group Chairman and Chief Executive Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.

As an award-winning artist, Snoop Dogg has released 19 studio albums and sold over 30 million albums worldwide.

Snoop would not be the first rapper to take on an executive role at Def Jam. In 2004, Jay-Z was named president and CEO of the label, but left after three years.

(Reporting by Dominique Vidalon; Editing by Jan Harvey)

[© 2021 Thomson Reuters. All rights reserved.]

Copyright 2021 Reuters. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.  Thompson Reuters is solely responsible for this content