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Google Workspace Individual, which starts at $7.99 monthly
including a temporary $2 discount, adds to the company's
expanding efforts to have users subscribe to some of its
services such as YouTube and Google Photos in exchange for more
support and features than are available for free. Subscription
sales could help Google grow revenue beyond advertising.
The small-business offering compares with existing plans aimed
at larger organizations that have their own websites to use in
email addresses.
Javier Soltero, vice president for Google Workspace, told
reporters that his unit had been informally saving photos of
business cards or work vehicles mentioning an "@Gmail.com"
address to "remind ourselves of the sheer number of people using
our consumer products to run their businesses."
Those that upgrade for appointment booking, newsletter
production and other tools should be able to provide a more
professional experience to clients, he said.
Workspace Individual will launch soon in the United States,
Canada, Mexico, Brazil, Australia and Japan.
Google announced other changes to Workspace on Monday. Big
businesses will be able to control encryption of their files on
Google Drive for the first time and prevent Google from
unlocking them. Airbus SE is an early customer.
All users now have access to Google Chat, the company's
successor to instant-message program Google Hangouts.
Now for the first time in years, free and paid users alike will
have the same set of chat and email services, providing a common
foundation that makes it simpler to develop new features,
Soltero said.
(Reporting by Paresh Dave; Editing by Marguerita Choy)
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