Customers have booked more than 125,000 sixth-generation Bronco
SUVs since the beginning of the year, the company said. The SUVs
are targeted at the Jeep Wrangler market segment.
Ford said it had made more than 190,000 reservations for the
Bronco in the United States and Canada.
The company built the first generation of Broncos from 1966 to
1977, and withdrew the line in 1996 amid falling demand.
Ford said it had invested $750 million into and added about
2,700 jobs at the Michigan assembly plant to build the new
Broncos.
(Reporting by Ankit Ajmera in Bengaluru; Editing by Vinay
Dwivedi)
[© 2021 Thomson Reuters. All rights
reserved.] Copyright 2021 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.

|