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J’Ouvert - which refers in Creole to the crack
of dawn - is the name of the first official day of Carnival
festivities in Trinidad and Tobago and elsewhere in the
Caribbean, with its origins in the end of slavery there.
On his Instagram page on Wednesday, Jordan, 34, issued an
apology, saying he never meant to offend or hurt a culture he
hoped to celebrate instead.
“Last few days has been a lot of listening. A lot of learning
and engaging in countless community conversations," he wrote.
"We hear you. I hear you & want to be clear that we are in the
process of renaming."
Since the launch of Jordan’s rum over the weekend, Caribbean
nationals including Trinidad-born rapper Nicki Minaj took to
social media demanding a change in its name.
“I’m sure MBJ didn’t intentionally do anything he thought
Caribbean people would find offensive, but now that you are
aware, change the name and continue to flourish and proper,” she
wrote in an Instagram post.
(Reporting by Linda Hutchinson-Jafar in Port of Spain; Editing
by Marguerita Choy)
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