Under the deal, Brady will also become an FTX
ambassador and Bundchen will take the role of environmental and
social initiatives adviser. Both will receive an unspecified
amount of cryptocurrency, the company said.
Founded and led by Sam Bankman-Fried, a 29-year-old crypto
veteran billionaire, FTX is in talks to raise $1 billion at a
valuation of $20 billion, according to media reports.
Brady, a seven-time Super Bowl champion, has long been an
advocate of cryptocurrencies. Last month, he edited his Twitter
profile photo to one with a "laser eyes" meme - a popular
internet fad among supporters of cryptocurrency.
Earlier this year, Brady also said he would launch a
Non-Fungible Token (NFT) platform called Autograph that will
bring together iconic brands from sports, entertainment, fashion
and pop culture to create digital collectibles.
(Reporting by Niket Nishant in Bengaluru; Editing by
Ramakrishnan M.)
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