Pandemic tames Airbnb in Europe's tourist hotspots - for now
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[March 08, 2021]
By Victoria Waldersee
LISBON (Reuters) - The COVID-19 pandemic
has achieved what many mayors across Europe have tried and failed to do:
wipe out tens of thousands of Airbnbs from city centres and so help
lower rental costs for locals, in some places by as much as 15%.
While Europe's cities have long welcomed tourists, critics say the surge
of properties listed on short-lettings site Airbnb in recent years had
priced many locals out of their own housing markets, turning historic
neighbourhoods into soulless spaces.
Property management companies and landlords contacted by Reuters in
cities including Lisbon, Barcelona, Prague, and Venice said the collapse
of tourism in the pandemic meant some hosts had now replaced
holidaymakers with mid- to long-term tenants, moved in themselves, or
given up properties altogether.
Data from holiday rental analytics firm AirDNA showed the number of
Airbnb listings with at least one night booked or available in the past
month in Europe's 50 largest cities plunged 21.9% year-on-year in 2020.
Airbnb says it has adapted to changing travel patterns, with people
heading to smaller towns and cities rather than tourist hotspots. "We
had more listings in France, Germany, Portugal, Spain and the Czech
Republic combined at the end of 2020 than the end of 2019," spokesperson
Andreu Castellano told Reuters.
While some hosts in major European city destinations plan to return to
Airbnb when tourists come back, others have left the holiday-let
business for good.
"If tourism had come back faster, maybe I wouldn't have taken this
decision. But I can't go another year without a clear sense of when
money is coming in," said Vanessa Rola, 40, who was renting four
apartments in Lisbon's Graça district on travel platforms including
Airbnb. Without tourists, she couldn't pay her own rent, and is in the
process of ending her contracts.
In Venice, where AirDNA data showed year-on-year bookings for Airbnb and
rival Vrbo combined were down 67% in January, residents' activists are
urging the government to seize the opportunity to help locals by, for
example, capping rental days and converting empty space into low-cost
housing.
"Before the pandemic, renting in Venice had become almost impossible for
normal people," Marco Gasparinetti from residents' rights group Gruppo
25 Aprile told Reuters, blaming short-term lets for pushing up prices.
The city of just 60,000 residents is normally visited by 20 million
tourists a year.
"There are 30,000 people who commute to Venice every day but can't
afford to live here. Now that could change and help make sure Venice is
not just an open-air theme park for tourists."
Graphic: Sliding market - https://graphics.reuters.com/AIRBNB-EUROPE/CITIES/azgpoeoaepd/airbnb-reservations.jpg
DISAPPEARING LISTINGS
Last month, Airbnb reported better-than-expected bookings in its first
earnings release since going public, buoyed by countryside getaways and
a rebound in demand in North America. Business was weakest in Europe,
the Middle East and Africa amid COVID-19 lockdowns and travel curbs.
For years, European mayors have struggled to rein in the proliferation
of vacation properties in city centres, lacking the data to enforce
limits on rental days or the number of properties in a building used for
holiday lets.
Airbnb, Expedia, Tripadvisor and Booking.com agreed last March to share
data with the European Union's statistics agency on the number of nights
and guests booked, and 2020 figures are expected in the second half of
this year, Eurostat said.
Last September, 22 mayors wrote to EU antitrust chief Margrethe Vestager
urging her to extend data-sharing to city administrations, so they could
"secure the liveability of our neighbourhoods."
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Augusta street is pictured during partial lockdown as part of state
of emergency to combat the coronavirus disease (COVID-19) outbreak
in Lisbon, Portugal March 30, 2020. REUTERS/Rafael Marchante
"As tourism returns, we must make it sustainable - creating a model
that isn't prohibitive to holiday lets but does have limits which
ensure this is a city you can visit, but also where you can live and
work," Ricardo Valente, a councillor in Porto - one of the signatory
cities - told Reuters.
But COVID-19 lockdowns and restrictions on cross-border travel are
doing the job for some city authorities – at least for now.
In Lisbon, which saw huge growth in Airbnbs in the historic centre,
around 5,000 of the city's roughly 25,000 listings have disappeared
from the website during the pandemic, according to website Inside
Airbnb.
Rental prices fell by 15% between March and December 2020, according
to real estate database Confidencial Imobiliario, attributed largely
to the sudden availability of thousands of former holiday lets.
In Prague, Airbnb listings tumbled from just over 14,500 to less
than 8,000, according to Inside Airbnb. Rents have fallen by around
8%, real estate developer Trigema reported.
"I was losing $20,000 a month, and regulation was making things very
complicated," said Ondrej, a landlord in Prague who has sold his two
Airbnb flats and given up the three he was renting to sublet.
"The Airbnb boom is over."
Airbnb, however, says it has proved resilient amid shifting demand.
"Guests are getting out of city centres and booking whole homes,"
Castellano said. "The Airbnb platform inherently adapts to where
demand is ... we adapt to guests' needs."
GONE FOR GOOD?
Not everyone in city centres is giving up. Data from Portugal shows
that while thousands of properties have fallen off Airbnb, just 114
have given up their holiday-let licence – a coveted asset in the
city's historic districts, where the local council prohibited new
licences from being issued in 2019.
Programmes attempting to lure Airbnb owners onto the social housing
market through tax incentives and the promise of a five-year
contract have so far seen slow uptake: just 34 properties in Lisbon
and 12 in Porto, the city councils said.
Instead, some landlords are using local letting websites or their
own direct booking channels to find longer-term tenants.
Airbnb released three videos last month entitled "Made Possible By
Hosts", widely seen as an attempt to woo back those who had left the
platform.
But for some, the wait is unaffordable. AirDNA data showed forward
bookings in Rome, Lisbon and Budapest were 85-90% below last year's
levels at the end of March. By contrast, bookings across U.S.
holiday rental platforms were just 2% below last year, their data
showed.
Eduardo Miranda, head of Portugal's holiday let association, expects
around 15% of Airbnbs to stay off the market in Lisbon for good,
even when tourism returns.
"This is going to be another year of sacrifice," Miranda said. "The
best of this summer will be lost. And if the summer is lost, the
year is lost. Those who stay in the business will be the ones who
really care."
(Reporting by Victoria Waldersee in Lisbon. Additional reporting by
Silvia Aloisi in Milan, Michael Kahn and Jan Lopatka in Prague, Joan
Faus in Barcelona. Graphics by Michael Ovaska. Editing by Mark
Potter)
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