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The south Asian nation is one of Amazon's
fastest growing Prime Video markets, where founder Jeff Bezos
has said it is doing better than anywhere else in the world.
Amazon Prime Video and two studios will produce "Ram Setu", a
film starring actor Akshay Kumar, it said in a statement,
without mentioning a release date.
"We are delighted to further take a step into co-producing by
collaborating with a film that highlights our Indian heritage,"
said Vijay Subramanium, the head of content at Amazon Prime
Video India.
The film's title is the Hindi name for Adam's Bridge, a chain of
limestone shoals linking the southern state of Tamil Nadu to the
neighbouring island nation of Sri Lanka.
Indian mythology holds that the bridge was built by an army led
by the Hindu god-king Rama.
In India, Amazon's Prime loyalty program, which offers free
delivery, early access to deals during sales and free music and
video streaming, costs 999 rupees ($13.77) a year.
Despite its promise, India is also a market in which Amazon
recently had to issue a rare public apology for hurting
religious sentiment over some scenes in its original TV series,
"Tandav".
That controversy has put Bollywood, Amazon Prime Video and
rivals such as Netflix on edge, prompting closer scrutiny of
scripts for possible offence to religious sentiment in a key
growth market.
($1=72.5260 Indian rupees)
(Reporting by Sankalp Phartiyal; Editing by Clarence Fernandez)
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