Music soothes pandemic blues as 2020 record sales hit high note

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[March 24, 2021]   By Marie-Louise Gumuchian

LONDON (Reuters) - Turn on, tune in and stay at home. That's what millions of music fans did in 2020, with a rise in subscription streaming leading global recorded music revenue growth of 7.4%.

The market reported total revenues of $21.6 billion, marking its sixth consecutive year of growth, industry trade body the IFPI said in its Global Music Report on Tuesday.

The year's top five best-selling artists were K-pop stars BTS, songstress Taylor Swift, rapper Drake, singer The Weeknd and teen sensation Billie Eilish.

"As the world contends with the COVID-19 pandemic, we are reminded of the enduring power of music to console, heal and lift our spirits," IFPI Chief Executive Frances Moore said.

Total streaming, including both paid subscription and advertising-supported, rose 19.9% to $13.4 billion, accounting for 62.1% of total global recorded music revenues, IFPI said.


Paid subscription streaming revenues rose by 18.5% and there were 443 million users of paid subscription accounts at the end of 2020, the IFPI said.

The streaming figures compared to a decline in physical format revenues, which fell by 4.7%.

And with concerts and festivals cancelled as countries went into lockdown to stop the spread of the coronavirus, revenues from performance rights dropped 10.1%.

"With so much of the world in lockdown and live music shut down, in nearly every corner of the globe most fans enjoyed music via streaming," Moore said.

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The IFPI said record companies had supported artists in making music despite the difficult circumstances.

Latin America remained the fastest-growing region, with recorded music revenues rising 15.9%, followed by Asia with growth of 9.5% and Africa and the Middle East with 8.4%.

The U.S. and Canada region grew by 7.4% in 2020, while Europe saw revenues rise by 3.5%.

In Britain, recorded music revenues rose to their highest since 2006, up 3.8% to 1.118 billion pounds ($1.54 billion), the British Phonographic Industry (BPI) said.

Streaming revenues, up 15.4% to 736.5 million pounds, led the growth while physical revenues fell 2.6% to 210.3 million pounds, with online sales cushioning the impact of lockdowns.

Online campaigns helped drive vinyl sales, which rose by nearly a third to 86.5 million pounds in Britain, their highest total since 1989, the BPI said.

($1 = 0.7253 pounds)

(Reporting by Marie-Louise Gumuchian; Editing by Alexander Smith)

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