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Nike said in the lawsuit that the company,
MSCHF Product Studio Inc, infringed on and diluted its trademark
with the black-and-red, devil-themed shoes, which went on sale
online on Monday. Lil Nas X is not named as a defendant in the
suit.
The shoes are customized Nike Air Max 97 sneakers that contain
red ink and "one drop of human blood" in the sole, according to
a website describing the 666 pairs of limited edition shoes. The
back of one shoe says "MSCHF" and the other says "Lil Nas X."
https://twitter.com/
mschf/status/1376549518100029443
Several media outlets reported that the shoes sold out in less
than one minute at a cost of $1,018 per pair. Lil Nas X said on
Twitter he would choose the recipient of the 666th pair from
social media users who circulated one of his tweets.
Nike, in its lawsuit filed in federal court in New York, said
the shoes were produced "without Nike's approval and
authorization," and the company was "in no way connected with
this project."
"There is already evidence of significant confusion and dilution
occurring in the marketplace, including calls to boycott Nike in
response to the launch of MSCHF’s Satan Shoes based on the
mistaken belief that Nike has authorized or approved this
product," the lawsuit said.
Nike asked the court to immediately stop MSCHF from fulfilling
orders for the shoes and requested a jury trial to seek damages.
Representatives for Lil Nas X and MSCHF did not immediately
respond to requests for comment.
The Grammy-winning rapper, 21, on Friday released a video for
new song "Montero (Call Me By Your Name)" in which he dances
with a character wearing devil horns.
(Reporting by Lisa Richwine; Editing by Stephen Coates)
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