|
The remote connectivity provider will have
branding on the cars and race suits of drivers, including
seven-time Formula One world champion Lewis Hamilton, from the
Monaco Grand Prix and ePrix in May.
Mercedes are the only manufacturer to compete in both series.
Goeppingen-based TeamViewer said the cost of the deal was
accounted for in the recent downward revision to its profit
margin guidance for this year made when it announced its shirt
deal with Manchester United this month.
Formula One has attracted increased interest from the software
sector in recent months, with Oracle partnering last year's
runners-up Red Bull and Cognizant taking title sponsorship of
the Aston Martin team.
TeamViewer CEO Oliver Steil told a video conference that the
high-tech sport offered companies like his a range of
applications and could help reduce teams' carbon footprint
through remote working.
"The attraction of Formula One, especially Mercedes, as a sport
is the multitude of use cases," he said. "That's what attracts
technology companies. It's manufacturing, design, logistics,
monitoring, analytics.
"The breadth of use cases and application that's possible in
Formula One is very remarkable."
Formula One has introduced a budget cap this year, and Mercedes
team boss and overall motorsport head Toto Wolff said the
TeamViewer deal would be assigned a value as part of the
financial rules.
"By working together across F1 and FE, we can drive gains in
technology performance, and we will help optimize remote
operations for many companies across the globe," he said.
"We are convinced that the growth of companies like TeamViewer
will make a meaningful difference to CO2 emissions on a much
greater scale."
(Reporting by Douglas Busvine/Alan Baldwin in London, Editing by
Caroline Copley and Hugh Lawson)
[© 2021 Thomson Reuters. All rights
reserved.] Copyright 2021 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content. |
|
