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Ipswich, nicknamed 'The Tractor Boys', were FA
Cup winners in 1978 and won the UEFA Cup, forerunner of the
Europa League, in 1981 but now find themselves in the third-tier
League One.
The one season deal with singer/songwriter Sheeran, who lives
near Ipswich and is a fan of the team, will see a logo featuring
mathematical symbols (plus, minus, equals, divide, multiply) and
the word TOUR, on the club's blue shirts.
The symbols refer to Sheeran album titles and while the singer
has not explained the logo, it may be part of a promotion for an
upcoming tour.
"All will be revealed in time," Sheeran, 30, told the Suffolk
club's website https://www.itfc.co.uk/news/2021/may/ed-sheeran-sponsors-ipswich-town.
“The Football Club is a big part of the local community and this
is my way of showing my support.
“I have always enjoyed my trips to Portman Road and I’m looking
forward to going back there as soon as supporters are allowed
into stadiums again," he added.
(Reporting by Simon Evans; Editing by Ken Ferris)
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