Europe's banks turn to fees to kick customers' branch habit
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[November 15, 2021] By
Jesús Aguado and Tom Sims
MADRID/
FRANKFURT (Reuters) - At Spain's Caixabank most customers visiting a branch for a service they could
access online will now have to pay two euros for the privilege. The fees
are part of a shift by European banks, suffering from years of negative
interest rates, to start turning the screws on customers who still rely
on dense branch networks. A surge in deposits during the pandemic -
which banks then have to pay to park at the central bank - is spurring
many European lenders to start squeezing money out of services they used
to perform for free. "A main part of our business, taking deposits, is
becoming a loss-making activity. What was once part of our core business
and profits is now making losses," said Caixabank's CEO Gonzalo Gortazar
last month. With Gortazar's bank about to complete the integration of
Bankia following its 4.3 billion euro ($4.92 billion) acquisition, it is
sending its more than seven million new customers the details of the fee
policy – including the branch usage fee which was detailed in a client
letter seen by Reuters.
Charges on a debit card for non-loyal customers could rise to 36 euros
from 28 euros if former Bankia clients do not use a new credit card
issued by Caixabank dubbed 'My Card', which brings the bank more
profitable lending opportunities. Bankers say it is a necessary move to
sustain profitability.
Spanish banks are struggling to earn money from lending, and their
revenues declined 2% in the first half of 2021 compared to the same
period in 2020, according to the Bank of Spain. BBVA now charges 2 euros
for withdrawing less than 2,000 euros at a branch, while Santander will
charge some clients up to 240 euros a year just to maintain a bank
account if they don't meet certain conditions.
"All our competitors are doing similar things. You just can't give away
all services for free," a deputy retail head of a big Spanish lender
said on condition of anonymity.
RISING FEES
In Germany, banks are also introducing new fees.
From Nov. 10 DKB bank has started charging new customers fees on
accounts with more than 25,000 euros, while ING clients will start
paying 99 cents a month from next March for debit cards, on top of a
4.90 euro charge a month for accounts that was introduced in 2020.
In Italy, consumer association Altroconsumo said in September that the
cost of bank accounts with home banking services had increased by an
average of 11-15% in 2021.
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A man uses a Caixabank branch ATM machine displaying logos of both
Caixabank and Bankia banks in Madrid, Spain, November 10, 2021.
REUTERS/Susana Vera
The 2021 McKinsey global payments report released in October said the shifts are
a response to the billions of dollars of revenue lost in net interest income at
European banks during the past decade of low or negative rates.
Commissions at Spanish lenders rose 16% in the second quarter to 4.18 billion
euros ($4.83 billion) from a year ago, while mortgage lending grew just 0.54% in
the same time.As of end-June, the ratio of Spanish banks' net fee and commission
income to their total net operating income was around 25%, below the 32% average
for European banks and well below the almost 40% for Italian banks and 37% for
German banks, data from the European Banking Association (EBA) showed.
VULNERABLE CUSTOMERS
Some officials are warning of risks of growing financial exclusion caused by the
changes, despite banks' efforts to provide exemptions for elderly customers.
"Although the closure of branches in rural areas can be justified by the search
for profitability and a decline in demand, this reduction affects the
population, especially in relation to access to cash, which cannot be covered,
like other banking services, through electronic banking," the Bank of Spain said
in its latest annual report.
Even in cities like Madrid, older clients can feel left behind.
"I received an electronic notification about potential hikes in fees but my PC
is not working properly and I struggle to use the app on my mobile," said
78-year-old Carmen Reyes, who said she has been a Bankia customer for 70 years.
"If they close my branch I would leave."
($1 = 0.8734 euros)
(Reporting by Jesús Aguado; additional reporting by Tom Sims in Frankfurt and
Valentina Za in Milan; editing by Rachel Armstrong and Gareth Jones)
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