Other new investors included female-founded
investment funds G9 Ventures and Able Partners, Spanx said on
Thursday.
"Oprah was a big reason for Spanx's early success when she named
it one of her iconic 'Favorite Things' in 2000," founder Sara
Blakely, who now serves as its executive chairwoman, said in a
statement.
Blackstone has plans to expand Spanx globally and help it
strengthen its online business. It has previously invested in
Herd's online dating app Bumble and Witherspoon's Hello Sunshine
media firm, among other female-led businesses.
(Reporting by Praveen Paramasivam in Bengaluru; Editing by
Shailesh Kuber)
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