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The Cyberspace Administration of China (CAC)
said this was aimed at creating a positive and healthy internet
environment, describing the proliferation of gossip and
star-chasing as impacting mainstream values.
It said it would create a "negative list" that would target
online celebrity information that promoted bad values such as
ostentatious wealth as well as any attempts to encourage fans to
spend money to support celebrities.
Celebrity endorsements and advertisements should be clearly
marked out by platforms, the CAC said, and fan clubs must be
managed by authorized agents.
Chinese authorities in recent months have moved to dampen what
they have called the country's "chaotic" celebrity fan culture,
ordering broadcasters, online platforms and artists to help curb
the phenomenon after a series of celebrity scandals involving
tax evasion and sexual assault.
Online celebrity fan clubs had become a widespread phenomenon in
China with local newspaper The Paper projecting the country's
"idol economy" could be worth 140 billion yuan ($22 billion) by
2022. But they have also been criticised for their influence
over minors and for causing social disorder.
When Canadian-Chinese pop star Kris Wu was detained by Beijing
police in July on suspicion of sexual assault, his fan groups
come to his defence on social media. Most of these fan accounts,
along with Wu's online accounts, were later shut down.
Chinese authorities have also ordered actors and other
performers to follow moral guidelines or face being banned.
On Tuesday, the China Association of Performing Arts published a
list https://mp.weixin.qq.com/s/J8vdQWkl_-3duWZ_x6lqHw of 88
people it said were banned from livestreaming for reasons
including violating ethics, which included Wu.
(Reporting by Brenda Goh and Wang Jing; Editing by Christopher
Cushing and Raju Gopalakrishnan)
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