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Highlighting the unity of the health system’s numerous services,
Memorial Health System will rebrand itself and will rename three
of its five hospitals and many of its outpatient services.
Memorial Health System will become simply Memorial Health. The
names of its five hospitals will follow an identical pattern,
listing their locations followed by the words, “Memorial
Hospital.” The new names will take effect this Friday, Oct. 1.
Memorial Medical Center will become Springfield Memorial
Hospital, and Passavant Area Hospital will be known as
Jacksonville Memorial Hospital. Abraham Lincoln Memorial
Hospital will drop the first word in its name to become Lincoln
Memorial Hospital. The names of Decatur Memorial Hospital and
Taylorville Memorial Hospital already align with this approach
and will remain the same.
Memorial Health’s 19 physician clinics and ExpressCare locations
will be known as Memorial Care.
“The COVID-19 pandemic showed us the strength of our health
system,” said Ed Curtis, Memorial Health president and CEO. “We
were able to share resources, ideas and expertise across
communities, benefiting the entire region. Our new brand makes
it easier for the people we serve to understand that strength
and recognize the breadth of the services we offer. Memorial
Health isn’t a series of related affiliates; it’s a single
organization that provides a continuum of care.”
The public will begin to see new signage in early October.
Memorial Health will replace its nearly half-century-old triple
cross emblem with a new logo featuring four red inward arches
that form a diamond-like pattern.
“Our new logo is a modern evolution and refresh of our triple
cross logo and uses the same familiar red that people associate
with our health system,” said Aimee Daily, senior vice president
and chief transformation officer for Memorial Health. “Not only
does our new logo reflect the integrated strength of Memorial
Health, but also carries with it a sense of innovation and
forward thinking.”
The organization will have a new website as of Oct. 1:
memorial.health.
The COVID-19 pandemic transformed the field of health care,
which was why it was time to update the system’s names to better
reflect its coordinated operations, Curtis said. “Today, we are
a stronger organization with a reaffirmed commitment to our
shared values and a clearer sense of commitment to our
communities,” he said.
“It’s time to share our transformation as we introduce ourselves
to our communities as Memorial Health,” Daily said. “Our
streamlined name helps the public understand that all our
affiliates are part of a single organization that provides a
comprehensive array of health services spanning all levels of
intensity of care.”
“Whenever people see the Memorial Health name and our new logo –
whether at a hospital, at a clinic or online – they’ll know they
can expect the same skilled, compassionate, patient-focused care
they’ve come to trust,” Curtis said.
The rebranding initiative affects dozens of entities, service
lines and products within Memorial Health but does not affect
the services or programs offered. A full list of the new names
throughout the organization will be available on Oct. 1 on the
website at memorial.health.
[Memorial Health Communications &
Marketing]
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