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The Italian domestic appliances company said it
had launched a global campaign for its home espresso coffee
machines with a video directed by La La Land's director Damien
Chazelle and starring Oscar-winning actor Pitt.
Clooney, who is a long-standing friend of Pitt's, has for many
years been the advertising front man for Nestle's premium coffee
brand Nespresso.
"Our Group has experienced extraordinary growth in recent years
and the segment of espresso coffee machines for households has
taken on a central role in this expansion," De' Longhi Chief
Executive Massimo Garavaglia said in a statement.
De' Longhi reported a double digit growth in revenues last year
as people staying at home during lockdowns boosted demand for
coffee machines, cooking aids and air conditioners.
Espresso coffee machines for households count for more than half
of De' Longhi turnover.
"The investment planned for this campaign is an integral part of
the accelerating strategy on marketing and communication
activities implemented in recent years," Garavaglia added.
(Reporting by Elisa Anzolin; Editing by Alexander Smith)
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