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The service will be available in Spain, Norway,
Sweden, Denmark, Finland and Andorra and will include films and
series such as "Harry Potter," "Game of Thrones" and "The Big
Bang Theory." The company will announce pricing and additional
content details in October.
Streaming services are expanding overseas in a bid to grow
subscribers as the U.S. market slows. Being early to market is
important because of the widely held view that consumers will
subscribe to several - but not all - available streaming
services.
Europe is WarnerMedia's second international rollout of HBO Max,
which debuted in the United States last year. In June it
launched in 39 territories in Latin America and the Caribbean,
where the company is selling two subscription plans, starting at
$3 per month.
In July WarnerMedia Chief Executive Jason Kilar told Reuters
that HBO Max subscriber growth in Latin America will exceed the
absolute number of subscriber additions in the U.S. market over
the second half of this year and that he "wouldn't be surprised"
if that trend persists into 2022.
On a call with analysts the same day, AT&T raised its forecast
for global HBO Max subscribers to between 70 million and 73
million by the end of the year. It previously expected 67
million to 70 million subscribers.
The service's expansion comes as AT&T is preparing to close a
deal to combine its media content with Discovery and focus on
its original business of providing phone and internet services.
(Reporting by Helen Coster in New York; Editing by Sandra Maler)
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