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 Netflix also tied the all-time
record for the most Emmys in a single year with
44, a mark previously reached by ViacomCBS Inc's
CBS broadcast network in 1974.
The honors give the streaming services new
bragging rights they can use to promote their
offerings in the hard-fought battle for
audiences who are ditching traditional TV and
searching for quality entertainment online.
"Ted Lasso" won seven awards overall for Apple
TV+, the streaming service that the iPhone maker
launched two years ago. Jason Sudeikis took home
best comedy actor for his starring role as an
upbeat American coach trying to rally a
struggling soccer team in Britain.
Executive producer and co-creator Bill Lawrence,
accepting the comedy series award, thanked the
team at Apple including "T-Dog," which he joked
was his nickname for Apple CEO Tim Cook.
Since its debut, Apple TV+ has released dozens
of original shows and movies and is trying to
compete with not only streaming leader Netflix
but also other big media companies including
Walt Disney Co, AT&T Inc and Amazon.com Inc.
Those companies and others are spending billions
of dollars to expand their own streaming
services.
Apple has not disclosed how many people
subscribe to Apple TV+, which offers only
original programming, making its menu smaller
than rivals that offer libraries of older TV
shows and movies. Last year, it won a supporting
actor trophy for drama "The Morning Show."
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 HBO, which is in the process of being sold by
AT&T to Discovery Inc, had long dominated the
Emmys until Netflix crashed the party in 2013 as
streaming started to supplant cable
subscriptions. Despite racking
up nominations each year, Netflix had never won
an Emmy for a series until Sunday. Alongside
"The Crown," it earned best limited series
honors for "The Queen's Gambit," the story of an
orphaned girl who becomes a female chess
champion.
"Thank you to Netflix," executive producer
William Horberg said as he accepted the limited
series honor. "You guys did the rarest thing of
all these days. You took a chance on risky
material and you trusted the filmmakers."
The HBO network and streaming service HBO Max
finished second behind Netflix on Sunday with 19
wins for shows including "Mare of Easttown" and
"Hacks."
Disney's streaming service, Disney+, won 13
awards for "WandaVision," "The Mandalorian" and
other programming.
(Reporting by Lisa Richwine; Editing by Howard
Goller)
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