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			The scheme, launched alongside anti-discriminatory body Kick It Out, 
			is part of the No Room For Racism plan, which aims to improve 
			playing, coaching and executive pathways for black, Asian and 
			minority ethnic groups.
 It will focus on increasing South Asian representation at the 
			Under-9 to Under-11 level, and will include research into barriers 
			from entry to the sport for young players.
 
 According to data released by the Professional Footballers' 
			Association (PFA) in March, there are just 16 professional 
			footballers in the top four tiers of English football with British 
			South Asian heritage.
 
 "The South Asian Action Plan is a long-term project which will 
			enable us to look at and improve the diversity of everyone within 
			the academy system, both on and off the pitch," Premier League 
			director of football Neil Saunders said.
 
 "Representation of South Asians on the pitch in elite football is a 
			statistical anomaly," Kick It Out chairman Sanjay Bhandari added.
 
 "Currently, it reflects neither the population nor the popularity of 
			football amongst the British South Asian community. We love the game 
			as fans and want to be seen more on the pitch."
 
 English cricket has also been attempting to address a lack of South 
			Asian representation in the sport after a number of players, 
			including former Yorkshire spinner Azeem Rafiq, alleged they were 
			victims of institutional racism at their clubs.
 
 (Reporting by Aadi Nair in Bengaluru; Editing by Ken Ferris)
 
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