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The
company has renewed talks with entertainment companies about
participating in the platform, which it is referring to
internally as a "channel store", the report said, citing people
close to the recent discussions.
The platform has been in the works for at least 18 months and
could be available as early as this fall, the report added.
Alphabet did not immediately respond to a Reuters request for
comment.
With more consumers cutting the cord on cable or satellite TV
and shifting to subscription-based streaming services, the
planned launch will allow YouTube to join companies like Roku
Inc and Apple in a bid to gain a portion of the already crowded
streaming market.
Earlier this week, the New York Times reported that Walmart Inc
has held talks with media companies about including streaming
entertainment in its membership service.
(Reporting by Tiyashi Datta in Bengaluru; Editing by Maju
Samuel)
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