The teaser for the music video of the hip-hop
track, the lead single of the group's new album to be released
next month, has already attracted more than 130 million views on
YouTube.
The foursome - Jisoo, Jennie, Rose and Lisa - have become a
global phenomenon since their debut in South Korea in 2016 and
have collaborated with stars such as Lady Gaga, Cardi B and Dua
Lipa.
Some of their songs such as "Kill This Love" have gathered more
than a billion YouTube hits, but group members have focused more
recently on solo releases.
"Since it's our comeback after a long time ... we wanted to
express our identity. So we put together words 'Pink' and
'Venom', two contradictory words that will well remind you of
us," Jennie said at a media event.
The band's management agency YG Entertainment said the music
video for the song, which features traditional Korean
instruments, is the most expensive it has ever produced.
The new album, Born Pink, set for release on Sept. 16, presold
more than 1.5 million copies in a week, double the number of the
group's first album, YG said.
"Rather than focusing on breaking records, we have really
prepared for the new song so our fans and audiences can love it
... (but) if we are able to break records, we would be really
thankful," Rose said.
BLACKPINK will kick off their world tour in October and visit at
least 26 cities through to June, performing to some 1.5 million
fans.
(Reporting by Joori Roh; editing by Richard Pullin)
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