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The company's name is pronounced "tomorrow sports" and Mike
McCarley, who served as NBC Sports' president, golf, and global
strategy, will serve as its chief executive officer, the three
co-founders said in a joint news release.
"So many athletes, entertainers, and people I meet from all
walks of life share our passion for sports, but they also share
our desire to build a better future for the next generation
of sports fans," said 15-times major champion Woods.
"Together, we can harness technology to bring fresh approaches
to the sports we love."
The announcement follows a Golfweek report
https://golfweek.usatoday.com/2022/
08/21/tiger-woods-rory-mcilroy-pga-tour-new-technology-driven-series
on Sunday that said Woods and McIlroy, two of the game's biggest
stars, were leading a new venture that would have top golfers
competing in a non-green grass stadium environment held in
partnership with the PGA Tour.
It also comes amid the PGA Tour's ongoing battle to grow and
increase its presence in the face of the Saudi Arabia-funded LIV
Golf series which has lured players away from the U.S.-based
circuit with staggering sums of money.
In addition to Woods, McIlroy, and McCarley, former NBC Sports
Chairman Dick Ebersol, who was an executive producer for major
events like the Olympics and Super Bowl, was announced as an
initial investor in TMRW Sports.
Additional partners and investors, as well as early projects in
the TMRW Sports pipeline, will be announced soon, according to
the news release.
"By joining forces with Tiger, Mike, and other TMRW Sports
partners, we can shape the way that media and technology improve
the sports experience," said four-times major winner and world
number four McIlroy.
"In a world where technology provides us with so many choices
for using our time, we want to make sports more accessible for
as many people as possible."
(Reporting by Frank Pingue in Toronto, editing by Pritha Sarkar)
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