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The Cinema Foundation, a non-profit arm of The
National Association of Theater Owners, said more than 3,000
theaters with over 30,000 screens will offer tickets for $3,
excluding tax, across all formats and show times on Sept. 3.
The initiative is expected to revive the interest of moviegoers
in large screens after a pandemic lull that has hit theater
chains such as AMC Entertainment Holdings Inc and Cinemark
Holdings Inc.
The cinema chain operators suffered heavy losses during the peak
of the coronavirus pandemic as restrictions forced them to
remain shut and are still grappling as audiences have become
addicted to streaming movies at home.
The event will also offer sneak peek of upcoming titles from
Amazon Studios, Disney, Paramount, Sony, Universal, Warner Bros
and more.
"After this summer's record-breaking return to cinemas, we
wanted to do something to celebrate moviegoing," said Cinema
Foundation president Jackie Brenneman.
(Reporting by Tiyashi Datta in Bengaluru; Editing by Shinjini
Ganguli)
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