|
Netflix confirmed it hired Snap's chief business officer, Jeremi
Gorman, as its new president of worldwide advertising. It also
brought in Snap's vice president of ad sales, Peter Naylor, in
the same role at the streaming service.
The hiring of these two veterans signals Netflix's commitment to
building an ad-supported version of the company's streaming
service, which is expected to launch next year.
"You have two executives that are incredibly well positioned to
help Netflix move quickly," said LightShed Partners partner Rich
Greenfield. "They have incredible relationships with brands and
advertisers who will want to advertise on Netflix."
Gorman is a well-respected executive who previously spent six
years at Amazon.com. She arrived at Snap in 2018, at a time when
the service was losing executives. Her arrival was seen as
bringing credibility to Snap's ad-sales business.
Naylor served as Hulu's senior vice president of ad sales for
six years before joining Snap in 2020. He attempted to help Snap
capture more television ad dollars.
Snap confirmed the executive departures but declined to comment
further.
Netflix has been assembling the pieces to launch a
less-expensive version of its streaming service with
commercials. In July, it announced a partnership with Microsoft
Corp to provide ad technology. The new executives will bring
established relationships with advertisers looking to advertise
on Netflix.
"It sends a message that Netflix is really serious about
building an ad business quickly," Greenfield said.
(Reporting by Eva Mathews in Bengaluru, Dawn Chmielewski in Los
Angeles and Sheila Dang in Dallas; Editing by Devika Syamnath
and Josie Kao)
[© 2022 Thomson Reuters. All rights
reserved.]
This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|
