|
Details of the incentive offer were first reported by newsletter
Marketing Brew.
Twitter billed the offer as the "biggest advertiser incentive
ever on Twitter," according to the email reviewed by Reuters.
U.S. advertisers who book $500,000 in incremental spending will
qualify to have their spending matched with a "100% value add,"
up to a $1 million cap, the email said.
Musk's first month as Twitter's owner has included a slashing of
staff including employees who work on content moderation and
incidents of spammers impersonating major public companies,
which has spooked the advertising industry.
Many companies from General Mills Inc to luxury automaker Audi
of America stopped or paused advertising on Twitter since the
acquisition, and Musk said in November that the company had seen
a "massive" drop in revenue.
Ad sales account for about 90% of Twitter's revenue.
Twitter did not immediately respond to a Reuters request for
comment.
Advertisers in Britain and Japan who book $250,000 in
incremental spending would receive a 100% match, while brands in
all other regions that spend $50,000 would receive the match,
according to the email.
Earlier in October, Musk said he wanted Twitter to be "the most
respected advertising platform" and not a "free-for-all
hellscape", in a bid to gain the trust of ad buyers ahead of the
close of his deal.
(Reporting by Tiyashi Datta in Bengaluru and Sheila Dang in
Dallas; Editing by Shailesh Kuber and Stephen Coates)
[© 2022 Thomson Reuters. All rights
reserved.]
This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|
