|
Warner Bros Discovery and Amazon Inc announced Tuesday that
Prime customers can sign up for HBO Max, effective immediately.
The deal ends a stalemate between Amazon and HBO Max's previous
owner, AT&T Inc, which objected to having a third party stand
between its Warner Bros studio and the streaming service's
subscribers.
AT&T canceled subscriptions purchased through Amazon's Prime
Video in September 2021 and refunded money, as it sought to
establish direct relationships with customers.
The decision cost AT&T the 5 million HBO subscribers it had
gained through the e-commerce giant's video platform, Reuters
reported at the time.
Amazon and Warner Bros Discovery said HBO Max will be available
for $14.99 a month. Subscribers will have access to more content
when an expanded version of the streaming service launches next
year.
Neither party would discuss deal terms, although Warner Bros
Discovery's chief strategy officer, Bruce Campbell, said in a
statement that the agreement expands the potential audience for
HBO Max and advances "our data-driven approach to understanding
our customers."
Amazon has more than 200 million Prime members worldwide.
Researcher Parks Associates this month ranked Prime Video as the
top streaming service in the United States.
(Reporting by Dawn Chmielewski in Los Angeles; Editing by Edmund
Klamann)
[© 2022 Thomson Reuters. All rights
reserved.]
This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|
