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"The issue with Google Ad Manager has been resolved and ad
serving has now been restored for the affected users,” Google
said in a tweet on Thursday evening. “We apologize for the
inconvenience.”
News websites such as the New York Times, Washington Post, Wall
Street Journal and Los Angeles Times were being affected by the
issue, one of the sources said.
Another said the lost revenue for one large news website was
thousands of dollars an hour and it was coming during a key
revenue period as advertisers promote holiday deals.
"This is real economic loss," the source said.
The New York Times, Washington Post, Wall Street Journal and Los
Angeles Times and Google did not immediately respond to requests
for comment.
Google in the past has reimbursed clients for certain service
issues. Thursday's outage has been internally deemed a "P0"
incident, its highest-priority designation for problems, and
some service began resuming after about two hours, a third
source said.
Ad Manager has about 90% share of the U.S. market for ad-serving
software, which publishers embed on their websites, according to
an ongoing antitrust lawsuit Texas and other states have been
pursuing against the tech giant.
"Essentially every major website uses GAM (including, e.g., USA
Today, ESPN, CBS, Time, Walmart, and Weather.com)," the lawsuit
states.
The lack of competition has left publishers with few back-up
options to Google Ad Manager, the sources said, and lawmakers in
the U.S. and elsewhere are pursuing legislation to curb Google's
market power.
Google has said it faces plenty of competition and denies
allegations about anticompetitive practices.
During the outage, ads continued to appear on Google's own
services such as YouTube.
(Reporting by Paresh Dave; Additional reporting by Akanksha
Khushi and Dawn Chmielewski; Editing by Lincoln Feast.)
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