The Vintage Gala, as 23-year old founders Prince Quist and James
Edem Doe Dartey dubbed it, brought together a movement of young
vintage enthusiasts pushing back against the global fast fashion
industry by encouraging their peers to shop secondhand.
"If you wear clothes that were made back in the day...you're helping
the environment by not using the raw materials and other things
needed to make new ones," Quist said, seated in front of the booth
for his and Dartey's online shop, TT Vintage Store.
"The idea is just to inspire everybody to thrift vintage, because
secondhand goods aren't second class stuff," Dartey added. "Shopping
vintage makes recycling even better."
Ghana receives around 15 million items of used clothing each week
from Western countries and China, offloaded in bulk, often at
negligible prices and questionable quality. Around 40% of this
ultimately ends up in massive urban landfills, according to the U.S.
based Or Foundation.
Much of it passes through Accra's Kantamanto, one of the largest
garment markets on the continent, where bales of used clothes are
sold based on the expected quality of the garments wrapped up
inside.
Hours before sunrise several times per week, vintage enthusiasts
like Quist and Dartey comb through Kantamanto's rivers of imported
clothes, searching for gems they can resell on Instagram pages with
thousands of followers in Ghana and abroad.
They believe buying secondhand not only helps to reduce fashion's
environmental impact, but also allows them and their customers to
express unique styles apart from current trends.
Their message is simple: buy secondhand, make a difference.
"Remove the whole notion that you only wear vintage when you are
poor, or you only wear thrifted stuff when you don't have money,"
said creative Myra Davis outside the Vintage Gala event.
"It's been here for years," she said. "Why go and produce more when
there's more than enough available to you?"
(Reporting by Francis Kokoroko and Cooper Inveen; Editing by Peter
Graff)
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