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				Both bets were placed at +170 odds on the money line (no point 
				spread), meaning McIngvale would earn more than $16 million, in 
				addition to getting back the $9.5 million he risked, if 
				Cincinnati wins. 
				 
				The latest bet wasn't so much a hunch on the sporting merits of 
				the Super Bowl teams as it was a shrewd business decision. 
				 
				After putting his first big wager on the Bengals, McIngvale 
				announced a promotion at his furniture stores that would give 
				customers a $3,000 rebate on new purchases if Cincinnati beats 
				the Los Angeles Rams in the Super Bowl. 
				 
				However, so many consumers flocked to his stores thanks to the 
				promotion, McIngvale had to increase his bet on the Bengals. 
				 
				McIngvale told ESPN on Friday, "Well, I sold through the profit 
				on the first investment, so I had to make another." 
				 
				As he did the previous time, McIngvale drove over the Texas 
				border into Louisiana, where mobile gambling is legal, and he 
				placed the wager through the Caesars Sportbook app. 
				 
				Caesars told ESPN that the $5 million bet was the largest it has 
				ever booked on a Super Bowl, topping a $4.9 million wager on the 
				St. Louis Rams to beat the New England Patriots in Super Bowl 
				XXXVI. That bet in February 2002, placed at -900 odds on the 
				money line, lost when the Patriots won 20-17 for Tom Brady's 
				first championship. 
				 
				McIngvale celebrated his 71st birthday on Friday. 
				 
				--Field Level Media
 
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