Starlink, a fast-growing constellation of internet-beaming
satellites in orbit, has long sought to grow its customer base
from individual broadband users in rural, internet-poor
locations to enterprise customers in the potentially lucrative
automotive, shipping and airline sectors.
"Authorizing a new class of terminals for SpaceX's satellite
system will expand the range of broadband capabilities to meet
the growing user demands that now require connectivity while on
the move," the FCC said in its authorization published Thursday,
echoing plans outlined in SpaceX's request for the approval
early last year.
SpaceX has steadily launched some 2,700 Starlink satellites to
low-Earth orbit since 2019 and has amassed hundreds of thousands
of subscribers, including many who pay $110 a month for
broadband internet using $599 self-install terminal kits.
The Hawthorne, California-based space company has focused
heavily in recent years on courting airlines around Starlink for
in-flight WiFi, having inked its first such deals in recent
months with Hawaiian Airlines and semi-private jet service JSX.
"We're obsessive about the passenger experience," Jonathan
Hofeller, Starlink's commercial sales chief, said at an aviation
conference earlier this month. "We're going to be on planes here
very shortly, so hopefully passengers are wowed by the
experience."
SpaceX, under an earlier experimental FCC license, has been
testing aircraft-tailored Starlink terminals on Gulfstream jets
and U.S. military aircraft.
Musk, the founder and CEO of SpaceX, has previously said that
the types of vehicles Starlink was expected to be used with
pursuant to Thursday's authorization were aircraft, ships, large
trucks and RVs. Musk, also the CEO of electric car maker Tesla
Inc, had said he didn't see "connecting Tesla cars to Starlink,
as our terminal is much too big."
Competition in the low-Earth orbiting satellite internet sector
is fierce between SpaceX, satellite operator OneWeb, and Jeff
Bezos's Kuiper project, a unit of e-commerce giant Amazon.com
which is planning to launch the first prototype satellites of
its own broadband network later this year.
(Reporting by Joey Roulette; Editing by Leslie Adler)
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