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"These discussions have been going on for well
over a year," Goodell told CNBC. "It's an important decision for
us because these assets are really valuable to us. I clearly
believe we'll be moving to a streaming service. I think that's
best for the consumers at this stage.
"But we have so much interest right now and there's so much
innovation around that and how we're going to be able to change
the way people watch football. I think we'll probably have some
decision by the fall."
Sunday Ticket, the package that lets consumers watch
out-of-market NFL games, debuted in 1994. DirecTV has been the
exclusive carrier since its launch, but its contract expires
after the 2022 NFL season.
When the deal with the satellite provider ends, a streamer will
takes its place. Amazon Prime Video, Apple TV+ and ESPN+ have
all reportedly bid for the rights. The New York Post reported
last November that HBO Max could be a dark horse in the race.
Goodell also announced that the league was debuting its own
direct-to-consumer streaming service, NFL+, in time for the 2022
season. He did not go into detail about the type of content the
new platform would offer.
--Field Level Media
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