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The third-largest movie theater chain in the
United States said it was the first cinema operator to cross the
1 million milestone for a paid subscription plan.
"It's real positive momentum, specifically for us, but I think
it also is just a reflection on what's going on in the
industry," President and Chief Executive Sean Gamble said in an
interview.
"We look at that as just a good sign of enthusiasm about
moviegoing."
Launched in December 2017, Cinemark Movie Club costs $10 a month
for a movie, discounts on additional tickets and concessions,
and other benefits.
Extended closings battered business for movie theaters during
the pandemic and ticket sales have yet to recover.
Year-to-date sales in the United States and Canada are running
40% behind the same point in 2019, data from Comscore shows.
Theater owners are hoping for a strong summer, pointing to big
audiences for recent releases, such as "Top Gun: Maverick."
The sequel to Tom Cruise's 1986 hit took in roughly $156 million
at U.S. and Canadian box offices over the U.S. Memorial Day
weekend.
(Reporting by Lisa Richwine. Editing by Gerry Doyle)
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