Osaka broke with IMG last month to launch Evolve with longtime
agent Stuart Duguid. Evolve describes itself as a multifaceted
agency focused on brand partnerships, investing, creating
athlete-owned businesses, and philanthropy.
"Kyrgios embodies the types of athletes we want to work with at
Evolve," Osaka told sports business website Boardroom.
"He's got an unmatched style, passion, and personality that is
unlike any other in the sport. We have some big things in the
pipeline for him that are very unique and pioneering."
Duguid called the fiery and controversial Kyrgios the most
talented and entertaining tennis player on the tour.
The world number 45 is one of the biggest draws in the sport
thanks to the unpredictable nature of his matches. While the
hugely talented Australian often bamboozles opponents with an
array of incredible trick shots, his on-court histrionics and
run-ins with umpires have often dominated the headlines.
"Love or hate him, you definitely can’t keep your eyes off him.
If you go to any junior tennis tournament, you will see Nick’s
influence," he said.
"For Gen Z and younger, he is absolutely the icon."
The big-serving Kyrgios, 27, won the Australian Open doubles
title in January. He has won six singles titles on the ATP tour.
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