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The terms of the agreement announced on Tuesday
were not disclosed. The deal gives Audible the right to have a
first look at the new material before others in the industry get
access to it.
Higher Ground signed its first podcast deal with Spotify in 2019
and went on to make shows such as "The Michelle Obama Podcast"
and "Born in the USA", a series of conversations between former
U.S. President Barack Obama and musician Bruce Springsteen.
But the Swedish audio-streaming platform declined to renew its
deal with the Higher Ground, prompting the Obamas to seek new
partners, Bloomberg News reported
https://www.bloomberg.com/
news/articles/2022-06-21/obamas-sign-audible-audio-deal-leaving-spotify
in April.
The report had said that Higher Ground was then in talks with
other distributors about a deal worth tens of millions of
dollars, among the most lucrative in the podcasting business.
(Reporting by Rithika Krishna in Bengaluru; Editing by Aditya
Soni)
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